Brooks Website Usability Study

For the final post in my Design Concepts class for my graduate school studies, I studied the website usability of several websites. I chose to study Asics (screen capture shown below), Saucony (screen capture shown below), and Brooks Running’s websites

Posted in Brooks Website

Synergy-Driven Ad Competitors

This week, I’m exploring more of Brooks Running’s competitors in synergy-driven advertisements using specific design terms. The following five ads are all synergy-driven to entice the target market of runners ages 25-45 to run. Overall, the theme in these five

Posted in Brooks Advertising

Image-Driven Ad Competitors

For week 3 of 6, I’m exploring more of Brooks Running’s competitors in image-driven advertisements using specific design terms. The following five choices are all image-driven to entice the target market of runners ages 25-45 to run. Overall, the theme

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Text-Driven Ad Competitors

This week, I’m exploring more of Brooks Running’s competitors in text-driven advertisements using specific design terms. The following five choices are all copy-driven to entice the target market of runners ages 25-45 to be inspired on the run. Overall, the

Posted in Brooks Advertising

Brooks Ad Competitors

For six more weeks, I will explore design concepts through assigned blog posts for my MCM graduate school Design Concepts class. For this assignment, I have chosen to profile Brooks’ women’s apparel advertising based on seasonal weather. The following will explore

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Brooks Website

For week 6 of 6, my final post on this project analyzes Brooks’ CRM program, its customer service policy, its website navigation, its customer-facing business processes, and the post will share an article about website usability as it compares to

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Brooks Advertising

This week, I’m exploring how Brooks Running uses advertising to target customers and reach a wider customer base, how it uses its products in creative ways to generate advertising buzz, how its website communications are received by a user when

Posted in Brooks Advertising
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